Hey, I’m Emma, your new favorite wordsmith.

I’m an editorial strategist and copy leader with over eight years of experience building and evolving content ecosystems across education, tech, lifestyle, and consumer industries. I specialize in branding initiatives, shaping clear, resonant brand voices, and distilling technically-forward products into stories that are intuitive, engaging, and easy to understand.

I’ve worked with cross-functional teams at Chegg, eBay, and Xactly—leading creative processes, mentoring writers, and delivering content that’s both strategically sound and unmistakably on-brand.

I’m passionate about creating clarity at scale: building high-trust creative teams, aligning content to business goals, and translating complexity into meaning for real audiences. Whether I’m writing a homepage headline or overseeing a 10-part content campaign, I approach every project with empathy, precision, and an editorial eye for what will resonate most.

Let’s make something meaningful together.